Published on January 11th, 2013 | by Dwayne Golden Jr.6
Internet Marketing 101: Lead Capturing
Using this one lead capturing strategy alone will save you hundreds if not thousands of online marketing dollars.
One thing I know many young entrepreneurs are doing right now is spending advertising dollars on the Internet to marketing their product or service… Great!
BUT, one thing they don’t teach you in Business schools are about capture pages.
Capture Page: A page where you “capture” information such as an email address before a visitor can continue on the to the next page .
Here is why this page is so important for you if you are spending money in online advertising.
Lets say you spend $500 on a facebook ad campaign that’s driving people to your product’s site so that you can make sales… (a great idea that I will talk more about in my next post)
After spending that money lets say you you make 10 sales at a $100 price point you did great you doubled your money…. BUT your missing out on a whole lot more money.
Studies show that on the Internet a customer usually does not by on the first contact it usually takes 7 contacts before someone hits the buy button.
Here is what’s possible if you use the lead capturing strategy the right way…
By having your advertisement forward people to a capture page first and collecting there email address you can market to them again in the future for free by sending out email blasts.
That’s a major difference, advertising without a capture page you may make 1 sale but if your are capturing their info you can send them emails about other offers in the future as well as more emails about the same offer if they did not buy on the first contact.
So what would have only been one sale from that money you can now turn into many more sales in the future with out having to spend more money. (with that being said DON’T BE SPAMMY)
That one strategy WILL save you hundreds of dollars.
In my video at the beginning of this post I mentioned Justin and my dilemma about my capture page not converting to leads at the rate that I would like.
Listed below is my capture page that was converting to leads at 20% and Justin’s that is converting at 40-50%:
So just like I mentioned in the video, on a capture page the idea is not to give them a lot of info… in fact the idea is to the exact opposite give them barely enough info just to peak there interest in just a few sentences and collect their info.
By having a video like I do (did) in that screenshot it gives people the opportunity to assume they already know what it’s about with out having to give me their info to continue onto the next page.
So by barely giving them any content whatsoever you are more likely to get that many more email addresses.
I trust that those of you out there who are spending money in advertising online will implement this strategy and give me your feedback on the type of results your getting.
Lead capturing is something a believe that will make your online marketing 10x more effective.
What marketing strategies are working for you? Leave your feedback in the comment area I love to hear from you guys.
PHOTO CREDIT: Featured image by TrueblueTitan on Flickr